swanngalleries:

Who doesn’t love a beautiful Alphonse Mucha Art Nouveau poster? Learn about this Flirt poster from 1899, featured in our upcoming auction of Vintage Posters on August 6th, from our catalogue: 
"Mucha reinforces this biscuit advertisement by flawlessly incorporating the brand name and logo into the image. The Lefèvre-Utile name is visible in the wrought iron gate behind the couple, and initialed in the fabric of the woman’s dress; a quarter of an actual biscuit is depicted in the lower left corner. This is the first edition of the poster. In 1900, it was reissued after the company won a grand prize at the World’s Fair in Paris, with the words Grand Prix - Paris 1900 printed to the left of Mucha’s signature. In addition to posters, Mucha also designed packaging for this famous biscuit company.”

swanngalleries:

Who doesn’t love a beautiful Alphonse Mucha Art Nouveau poster? Learn about this Flirt poster from 1899, featured in our upcoming auction of Vintage Posters on August 6th, from our catalogue: 

"Mucha reinforces this biscuit advertisement by flawlessly incorporating the brand name and logo into the image. The Lefèvre-Utile name is visible in the wrought iron gate behind the couple, and initialed in the fabric of the woman’s dress; a quarter of an actual biscuit is depicted in the lower left corner. This is the first edition of the poster. In 1900, it was reissued after the company won a grand prize at the World’s Fair in Paris, with the words Grand Prix - Paris 1900 printed to the left of Mucha’s signature. In addition to posters, Mucha also designed packaging for this famous biscuit company.”